DISTRIBUTION
 

 

Our initial circulation is 15,000+, building to 20,000 in the first 12 months. Pass through readership is approximately 30,000.
Our distribution plan includes the following:

  5,000+ – Airport Program – Shuttle flights to Washington, DC, from New York LaGuardia and
   Boston Logan airports
  3,300 – Regional library systems encompassing more than 70 libraries
  1,500 – Targeted grocery stores including Safeway, Shoppers, Wegmans and Whole Foods
  1,500+ – Major retail outlets including bookstores, drugstores and shopping malls
  1,500+ – Metropolitan Area University Distribution for students
  1,000 – Washington Dulles International Airport, the major hub for international travelers
  1,000+ – Metropolitan public school systems for inclusion in registration packets for
   new family registration
  500+ – Two prominent taxi cab companies with fleets of 135 taxis providing more than 35,000
   rides per month
  1,000 – Thirty prominent real estate companies providing rental and leasing services as well as
   home purchases and welcome packets for new residents
  1,000 – Residential communities and their welcome packets in Greater Metro Area
  250 – Northeastern relocation companies
  100 – University international student services offices in the DC-metropolitan area
  750 – Regional Visitor Centers and Community Service Centers and Government Centers
  250 – Local wineries
  25 – Recruitment offices

 

OUR CIRCULATION ESTIMATES:
    • Initial print run of first issue: 15,000
    • Estimated readership of first issue: 30,000